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A qualitative content analysis exploring the portrayal of antibiotic use and antibiotic resistance in UK smallholding print media

C.D.A. Scott, I. Bueno, A.J. Tasker, H. Buller and K.K. Reyher | Frontiers in Veterinary Science | July 2025
The aims of this study were to investigate how the issues of antibiotic use and antibiotic resistance are communicated to smallholders in four publications and to develop recommendations for educational material aimed at smallholders to support antibiotic stewardship goals…